An acquaintance of mine, Jason Mark, recently wrote a blog post on Why Twitter Sucks which pointed out that Twitter is less popular than Myspace, it’s usage has peaked, it’s expensive (ie takes more posting to be considered interactive), and is for “old people” (according to high school students).
While all this may be true, I disagree that twitter sucks. I will say, however, that I’ve found from the analytics on one site that with almost five times as many twitter followers as Facebook fans I still get more traffic from facebook than twitter. I think some of this is that google analytics isn’t counting traffic from twitter clients like Tweetdeck as actually coming from twitter, but still.
So why don’t I think twitter sucks even if it sends less traffic to a site despite more followers than fans, and even if all the rest of Jason’s points are correct? It comes down to one final point Jason makes:
All this being said, there are some audiences which LIVE on Twitter. Geeks. Venture Capitalists. Reporters. Bloggers.
What this means to me is that Twitter is where you find influential people. Maybe you won’t find anywhere near as many customers on twitter, especially if your demographic is young, but what you will find is plenty of the people who can influence your customers.
I’ve gotten a bit of business from people on twitter, but rather than selling to the people I met on twitter, it has been referrals from people I got to know on twitter to other people they know, or at least who know them.
What I have found Twitter to be very good at is becoming friends with people (often influential people) who you never would have met otherwise. Try friending someone you’ve never met on Facebook. Doesn’t usually go so well. But follow them and interact on Twitter and it’s a different story. And As for Facebook pages, from what I’ve found, it can be hard to get people’s attention (and get them to fan you) unless they already know about you. They’re a great way of keeping in touch with people who are already fans though.
As you’ll see if you click on Jason’s name up top, he actually uses twitter, and I don’t get the sense from his post that he really thinks twitter sucks. His point is that you shouldn’t just go jumping into every social media platform you can find. You should examine the platform and see if it’s right for your business. I totally agree with this take, and it’s true of just about everything – not just social media.
That’s my take on it. I agree that twitter may not be the best place to mass market, but I think it’s a great place to make real connections with people who can let you reach a mass market with their help.
What do you think? Does Twitter Suck? Why or why not?