I have a solid design sensibility, can figure out how to make websites do just about whatever I want, and with my business degree and years working for and with small businesses I design to sell. I know a website is a tool, not a piece of art. I understand how to build sites that make the visitor find what you want them to find and do what you want them to do.
My design philosophy is one of putting the business first. As a business person I know that flashy, distracting graphics serve no purpose and have no place on a business website.
The only purpose of my design is to guide the prospect to the information they need to make a buying decision.
Simplicity is key!